Excellent.

My thought is simple. Coaching is no different than any other line of work. We ALL can get better at what we do. If evaluation can be fostered in an atmosphere of improvement -- not criticism -- it can be a valuable tool. Establish a valid metric, then evaluate, suggest and encourage improvement, and follow up.

By the way, a lot here has been offered about "other sports." I coached AAU traveling basketball teams for years. I found sponsors, offered fundraising opportunities, etc. I NEVER turned a kid away for $$$. Shame on clubs that do!