In review of some money making areas for future Clash of the Carolinas, we broke down the Advertisement fees generated this year by both states.
In years past, South Carolina had more participation than North Carolina, but in 2015 that role was reversed as I spoke with the NC coaches at the NSCAA Convention this past January in Philadelphia and explained to them the importance of buying an ad to highlight their players and coaches. The Tar Heels responded with 31 paid ads compared to 13 for the Sandlappers. The generated revenue of ads was $4,500 ($3,100 by NC and just $1,400 for SC). NC was gracious to "split" those earnings this summer in large part due to SC carrying that banner in the past. The cost of the program itself was $2,100 for a 76-page brochure (or nearly $15 per publication).
It is imperative in the future that ALL schools represented in the Clash set aside some monies during the year to recognize your players/coaches. Also, to offset those printing costs - since we can only charge a maximum of $5 per program - is an increase to $175 for a Full Page ad and $100 for a Half Page advertisement.
Below is a breakdown:
2015 Clash Ads
2 Ads - 1 School ($200)
River Bluff
1 Ad - 12 Schools ($1,200)
Academic Magnet
Ashley Ridge
Brookland-Cayce
Clinton
Dreher
Dutch Fork
Eastside
Hilton Head Island
South Aiken
Southside Christian
Spring Valley
Whale Branch
0 Ads - 11 Schools ($0 - missed out on a minimum of $1,100)
Bishop England
Chapin
A.C. Flora
Irmo
James Island Charter
J.L. Mann
Northwestern
Pickens
St. James
St. Joseph's
Wando
