Marketing can take the form of connections or self promotion. Also, starting early in the recruiting process is important. Send the coach regular e-mails, game schedules and tourney dates. Even though they cannot reply until a certain date, you stay on their radar and they can see you play.
I suggest taking the spring of your junior year and compliling a highlight DVD and soccer resume'. Send this out to coaches and include any summer plans for camp, Regionals, ODP and other soccer activities. Follow up with an e-mail shortly after.
Some of the biggest clubs in the nation have full time staff who handle the production of these things; however, you still have to tell them what you want on the tape and what to put on the resume'. You may even need to supply your own game footage for the DVD. In addition, at showcase tourneys clubs sometimes submit brief descriptions of a player's accomplishments to put in the tournament guide. However, a coach is probably not going to go to a tournament without a plan of action. They know who they want to see and when those players play.
Coaches either know those players through connections(Coach A tells Coach B that a cedrtain player may be able to help Coach B's program) or because the player contacted the coach and showed interest in the program AND the coach believes the player has the skill to help the program.
