Haven't seen Lunceford play but his hype is really high. I can tell you that out of the many I've seen play this year there is no one "better" than Alex Martinez. He may not score 1000000 goals but his quality is unquestionable. His work-rate is generally very high. He means so much to his team, he is impossible to take off the ball, his distribution is almost flawless, and he is undeniably the leader on that team.
He's the reason Dennis and Ricardo score all those goals.