GM had a great, profitable year. They've mostly paid their government bailout back. They flew one of their corporate jets back to DC with ~$50 billion in large, unmarked ones (badum chee). I, for one, am happy to see a US company step up big to the real football market. Let's hope we see some sponsorship support for women's professional soccer and the LPGA too. We can do our part as well - tell people you are patronizing their products because of their sponsorship of the sport you want to see succeed. For American soccer, we don't have the fan base numbers, network deals or ratings of the major sports, but we can let every sponsor know that their investments are paying off in a demographic that like Avis, tries harder.