Gallup Poll

*** 37% say football is their favorite sport to watch, by far the most for any sport
*** Baseball is at its lowest point ever, with only 9% saying it is their favorite
*** Football has slipped in popularity from its peak of 43% in 2006 and 2007

Quote:
Soccer now nearly matches baseball's popularity. Seven percent say it is their favorite sport to watch, the highest that sport has registered to date. Only once before have at least 7% of Americans named a sport other than football, basketball or baseball as their favorite -- and that was auto racing in 1997. (Auto racing is now down to 2% of mentions.)