Gallup Poll

*** 37% say football is their favorite sport to watch, by far the most for any sport
*** Baseball is at its lowest point ever, with only 9% saying it is their favorite
*** Football has slipped in popularity from its peak of 43% in 2006 and 2007

Soccer now nearly matches baseball's popularity. Seven percent say it is their favorite sport to watch, the highest that sport has registered to date. Only once before have at least 7% of Americans named a sport other than football, basketball or baseball as their favorite -- and that was auto racing in 1997. (Auto racing is now down to 2% of mentions.)