You don't see as much flopping and diving and faking as there was allowed in World Cups in past.......I have only seen that one Italian dive...(and the Italians are bigger whiners than the French).....but in NBA you see flopping/faking and whining on just about every trip down the court......

and how could these poor, defenseless women be ejected from the game.....? they were just promoting an adult beverage.....

http://www.guardian.co.uk/football/2010/jun/16/fifa-world-cup-ambush-marketing