to follow up, this is an article from the new york times, they mention usc as well.

I like it when they refer to Santa Barbara as "soccer heaven."

http://www.nytimes.com/2010/11/03/sports/soccer/03attendance.html?_r=1&ref=sports

The situation at South Carolina, another program with a drastic boost in average attendance, is somewhat different. It is averaging 2,051 fans this year after drawing just 726 a game last season, but as with Ohio State, one game has skewed the number. The team plays Clemson at home every other year, and this season’s game drew 6,157 fans.

But disregarding the Clemson match, the Gamecocks are averaging 1,464 fans a game — still twice as many as last season.

Eric Hyman, the South Carolina athletic director, said a possible reason for the rising numbers there and around the country was that a generation of young people who have had more exposure to the game — playing it and watching it on television — appears to be coming of age.

“They understand it better than the older generations, who can’t relate to soccer the way they can,” Hyman said of college students.

Another factor in the attendance boost, Francis said, could be the popularity of the World Cup, which drew large American television audiences this summer, and the appealing play there by the United States team. Francis was careful not to overstate its influence, but he said that excitement about the tournament could have primed casual fans to the pleasures of the game.

Club of the century.