6/12/12

Euro 2012 TV ratings continue to grow on ESPN
Paul Kennedy, Soccer America

Quote:

There seems to be not stopping the growth of the U.S. viewership for international soccer.

After the first three days of Euro 2012, four group games on ESPN drew higher ratings than those for any first-round game four years earlier.

Sunday's Spain-Italy game, which kicked off at noon ET, drew a 1.7 rating, higher than the 1.6 rating for the Detroit-Cincinnati baseball game on ESPN.

Three other games drew higher ratings than the 0.9 rating that was the best rating at Euro 2008 for a group match: Germany-Portugal (1.3), Netherlands-Denmark (1.2) and Ireland-Croatia (1.2).

To put soccer in perspective on the American sports scene, here a few other ratings over the weekend:

-- Game 7 of the Miami-Boston NBA series drew a 9.1 rating, the highest ever for an NBA game on cable TV;

-- Game 5 of the NHL's Stanley Cup final between Los Angeles and Detroit on NBC drew a 2.6 rating.