TV RATINGS
Continued Strong Ratings for UEFA EURO
Through eight matches, ESPN’s English-language presentation of the event is averaging 978,000 households and 1.260,000 viewers -- up 172% and 183%, respectively, versus the first eight games of the UEFA EURO 2008 (360,000 households and 446,000 viewers in '08). Wednesday’s Group B games also produced strong overnight ratings, according to Nielsen. The Netherlands-Germany afternoon match posted a 1.2 overnight rating, while the earlier Denmark-Portugal game posted a 0.9 overnight.
The top 10 metered markets through the first 10 matches include: New York (1.9), Miami-Ft. Lauderdale (1.8), Los Angeles (1.3), Providence (1.3), Jacksonville (1.3), Washington, DC (1.2), Richmond, VA (1.2), Atlanta (1.2), Greensboro-High Point, NC (1.2) and Austin, TX (1.1).
ESPN Deportes has also delivered strong ratings for UEFA EURO 2012, averaging a 3.0 Hispanic household coverage rating (+58% from 2008) with 157,000 Hispanic households (+131% from 2008) through the first eight matches.
ESPN Digital Platforms
Through the first six days of EURO 2012, ESPNFC.com globally logged over 970,000 average daily visitors, 24.2 million total page views and more than 93.6 million total minutes (source: Adobe/Omniture). Compared to ESPNsoccernet.com during the same time period for EURO 2008, the site is up 38%, 43% and 244%, respectively. The site also reached as high as 1.1 million unique visitors on Wednesday, June 13.
Wednesday’s Netherlands vs. Germany match on ESPN3 and WatchESPN across computers, smartphones, tablets and Xbox was the highest performing match so far in the tournament, logging 395,000 unique viewers, 17.3 million minutes and an average minute audience of 115,283 to both English and Spanish language feeds. Additionally, Denmark vs. Portugal pulled in a strong audience with 318,000 unique viewers, 13.8 million minutes and an average minute audience of 101,654. Through twelve matches in the tournament, EURO 2012 on ESPN3 and WatchESPN on computers alone have logged 1 million unique viewers that generated 116.4 million minutes.
