Coach this is a never ending problem,I have coached for 19 years and see that we have to scratch for all the recognition that we get.
I have done little things such as call all scores into the paper, win or lose. I use the local weekly paper by providing them with "news releases" I also have done a little web site. I try to make my kids feel special, so the newspaper is of little difference to us. I have a lot of other little things that we do at Stratford, not saying we know it all, but the kids feel important. Also I steel ideas from people like Keven Heise from BC. Best of luck