Coach Chass, you seem to understand the situation better (or are able to put it into words better) than most. You did a great job explaining, but there are many who will just never �get it.�
Shibumi, let me ask this question: if you were interviewing someone for a particular job, and you tell them exactly what you want them to do for what you are going to pay them, and they tell you �sure, we'll come in and do that, but oh, by the way, we'll only do it if you change a few other things, like, ummm, your name, and maybe a couple other things,� how do you respond? �Yeah, sure, I�m paying you to do one thing, but since you are the expert, you can do whatever else you feel necessary.� ???
SSC was attempting to hire these two to manage the club, i.e., hire a new DOC, handle day-to-day activities, etc.. They were not hiring them to �brand� the club, or bring new exposure to the club. They wanted them to MANAGE the club. How exactly does changing names and colors of a club help them run more smoothly and efficiently?