There's a ton of well off families who have kids playing soccer. Maybe for some families walking away from $12k per year is not that big of a deal. Why, would a family pay $48k or whatever to go to Furman versus $20k to go to Clemson? I know there are reasons......just saying even if I could afford it, I would swallow really hard paying Furman bills knowing my kid could go to Clemson and get just as good of an education for less than half as much.