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Without going overboard, or being harsh, make training as tough, focused and competitive as possible. I am a great believer that training should be hard and games "easy." Start small. Aggressively simulate and rep difficult game situations in training, with emphasis on maintaining focus for increasing-duration segments.
As part of the program, make a point of positive verbal and playing time reinforcement for those who bring their focus and games up a notch. Conversely, don't go overboard criticizing those who don't.
I also suggest film study. Video is a powerful tool. If you can demonstrate through video what YOU see during a match, you won't need to say a whole lot more.
In sports, somebody's always watching! What do you want them to see?



or just scream & kick stuff