6/1/12
GM: Soccer has a larger fan base

General Motors Chief Marketing Officer Joel Ewanick said Thursday that soccer has a much larger global fan base than American football, underscoring why a five-year Chevrolet marketing deal with global soccer powerhouse Manchester United is a better way to promote cars than a Super Bowl ad.

The announcement of the deal with Manchester United comes two weeks after GM said it will not advertise in the Super Bowl next year and will stop paying for ads on Facebook.