I'm sure that CESA is not doing this blindly. If you look at the coaching staff they are starting to put together, they are pretty confident that they will be able to get the kids. You are essentially talking about a new club in the Columbia area that is going to take players away from the other clubs, especially CSC. My guess is that this will force the hand of the other clubs to do something to keep players from going to CESA.
I would love to see more details of this though? Fields, teams, ages?