One of my boys was at the Clemson camp last weekend. Since I had some time to kill, and I was staying down by Anderson, I went to Hooters to catch the Czech Republic / Ghana game. Granted, I wouldn't expect much interest for that game, but I was pretty sure that they would be showing it. The large screen was on a fishing show. I would have asked a waitress to change it, but there were quite a few people actively watching it. There are at least ten other TVs in the place. All of them were tuned to golf or sports talk shows. I sat at the bar where I could have one of the TVs to myself, and got the barmaid to put on the game for me. No one else showed any interest. I left before the US game that followed it, so I don't know if they ever switched the big screen to it. Somehow, I don't think so.
I'm ok with this remaining a niche sport. I'm also into bike racing. Once a year, we get some idiot reporters doing pieces where they say that's not a real sport, and any lycra wearing sissy can ride a bike. Doesn't bother me a bit. In fact, I almost enjoyed it more when co-workers asked me less about it, especially when they get offended when I don't agree that Armstrong was the best cyclist ever. Same with soccer. Just let me enjoy it in peace. (BTW, I don't think Hooters shows the TdF on OLN either...)