In reference to futbol(soccer)'s post.

Division 1AA (which Coastal Carolina and The Citadel are members of), has a limit of 63 scholarships, not 75.

While many football programs operate in the red, colleges and universities see them as a marketing arm of the university. Calculating simple income and expenses is probably not how the presidents of these institutions place value on their football programs. For instance how many people would give to the "Gamecock Club" or "IPTAY" if it weren't for the popularity of football? It is probably true on a lower scale at the smaller colleges and universities around the country. How important is it to a president to have 15-25,000 of his/her most loyal alumni and friends together on campus for 5-7 Saturdays in the fall?

The way I see it, with no facts, figures or pie charts to back this up; football and basketball are viewed as marketing engines for colleges and universities. The other sports are enrollment boosters.