Is it the MLS's job to win the world cup? You are really comparing apples and oranges when comparing the $250 for Beckham and investing in youth sports. When you get down into the numbers most of his money comes from endorsements. He should be able to raise the awareness of soccer thus hopefully solidifying the MLS for years to come. I am not saying that the MLS will be able to compete with the big 3 sports in the USA but they will be a league that is able to sustain it self. If I am not mistaken the league is just starting to allow the club teams to sponsor/build youth teams. So the investment in youth soccer will come in a more planned way than dropping $25 a year into youth sports.