Kids also hear the real "F" word and many other curse words on the radio all day. Still doesn't make it right. These teams are "representing" their high school. They can control their cussing in the school and they can control it on the field. I teach my child not to say "freakin" and why. It is the parent's responsibility to teach their kids not to cuss. I think it's being made a bigger deal in soccer because you can hear it more clearly than at a football game with all the cheering, band, etc going on. In any case, it's a poor reflection on the individual doing the cussing.