Sounds like they are getting worried? The Beckham effect is hitting them hard. I agree it is tough to get picked on but we can take it.
On the flip side I don't think soccer does a great job of promoting itself. A few things that have ticked me for a few years. When MLS was in it's 1st season they did this "you don't know me" "but I did this or that in Europe" campaign.
Now the WWC '07 is doing the same thing. Lilly out of focus face speaking and slowing coming into focus. Another "you don't know me"
There is another that ran for the US "you don't know their names, but they do it all for you".
If we want to be known should we keep saying we are unknown?