Soccer 16,
Nike and Adidas funds have flowed into AAU basketball for years. In my view, one should assume that since they may be driving a similar strategy within youth soccer that all of the same issues regarding eligibility have already been raised and addressed.
Given the resources both companies have at their disposal to impact a market, it shouldn't take too long to see how it all shakes out. Competition is always good for the the consumer and in this case it will probably be good for the player. As an example, I've noticed a slight increase in how USYSA has stepped up their marketing of the ODP program in the face of competiton for replacement players pulled away from ODP by the Academy.
Personally, I think we'll end up with an Adidas vs Nike model benefiting Elite players. Which model will college coaches support? Interestingly, the boys of two notable SC D1 coaches both remained in the Premier League this season.
Change is often good. One just has to look for the opportunities to capitalize on them.
Last edited by Manchester; 10/15/07 04:04 AM.
