Quote:



Nike and Adidas funds have flowed into AAU basketball for years.

Given the resources both companies have at their disposal to impact a market, it shouldn't take too long to see how it all shakes out.



Manchester,

I tend to disagree on this one. Their funds do seem to be flowing for other sports and it may flow one day with youth soccer. Nike and Adidas do not donate funds because they are nice folks and like to help athletes.

They donate the funds for name recognition / advertising and ultimate EXPECT a return on their investments. There is more support on a national level, but IMO, we are not there yet in "elite" youth soccer.