I don't think any team tries to "run up" the score- unless they absolutely have it out for a team - which in most cases is simply a competitive rivalry where the scores never get close to a 17 goal lead. The problem occurs when coaches sub in the bench late and expect the players not to play to their fullest. Early on, there are things a coach can do- put restrictions on scoring (only off a cross, use your weakest foot etc.). If not done early, a game can get away form you and 3 goals can be scored while you are waiting to sub. It is up to the coach to put these restrictions on to avoid humiliation for the other team, while also challenging his or her players. It is also important to teach players about good sportsmanship and proper etiquette. The players themselves,should have enough compassion for the other team not to become selfish and lose sight of what is happening. How good can it really feel to score the 17th goal on a team that has nothing on the board? I only hope coaches don't encourage running the score up.
