Quote:

Brand name recognition usually equates to marketing a product so that you generate more revenue. This usually results in greater income to the stockholders. In this case, two primary stockholders.



Several notes. First, I think what you mean to say is that branding is a tool or function that is typically used to distinguish a product, concept, or service to publicly distinguish another product, concept, or service for the purposes of marketing. That marketing seeks to maximize return on investment both for the creation of the product, concept, or service and the investment made in the branding and marketing itself.

Secondly, I think that marketing is important for youth soccer clubs. I know I'll take a shot for this, but I think that the best youth soccer club in South Carolina at marketing is CUFC. I don't say that in a pejorative sense but as an extreme compliment -- I think that CUFC is absolutely brilliant at it. I believe that CUFC is the only youth soccer club other than CESA that has any attempt at all to create a brand and market it.

Third, CESA and SSC are 501(c)(3) organizations and as such do not have stock or stockholders in the sense that typical for-profit corporations do.